Strategic priorities

We aim to retain and strengthen our product category leadership and to build number one or two market positions by launching innovations based on customer and consumer insights that boost sales and build leading brands.

Essity strives to increase the company’s share of sales and earnings in emerging markets, mainly in East Asia and Latin America, where the use of hygiene and health solutions is significantly lower than in mature markets. In addition, Essity continues to see significant growth opportunities in the USA for all three business areas.

Essity drives world-class efficiency and service excellence in all aspects of the business and has an agile organization that focuses on continuous improvements and cost savings. One initiative is the Manufacturing Roadmap program, which was launched in 2020 and aims to optimize the production structure, improve productivity and deliver raw material and energy savings.

In 2022, Essity’s e-commerce sales grew 20% to SEK 23bn, corresponding to approximately 15% of the company’s net sales. The rise in e-commerce sales also offers higher profitability with a better product mix as a result of increased sales of premium products and own brands.

Sustainability is integrated into Essity’s strategy and a priority for long-term profitable growth. We are committed to reducing our climate impact, protecting biodiversity, contributing to a circular society, and achieving net zero emissions by 2050.

Essity offers attractive, inclusive, and sustainable workplaces with committed employees that help break barriers to well-being in a unique corporate culture.